This is a pragmatic, non-technical guide to explain why and how Small & Medium-size Enterprises (SMEs) in Asia should engage in Electronic Commerce (EC). It is shown that the most common traits among Asian cultures can indeed be perfect enablers of well-recognized trends and emerging business models for the new millenium. For Asian economies to rebound from the crisis of the late 1990s, new means of value creation and gains in productivity are imperative. A great opportunity will be missed if Asian SMEs hold on to the perception that EC is too hi-tech, too expensive, and too sophisticated for their benefit. This book reveals to them a realistic and affordable approach to a competitive edge in the volatile global economy.

1. In Part I, which is a practical guide to EC, each of the five topics is introduced with a lists of “DO’s?and “DON’Ts?and summarized as a step-by-step “Action Plan? 2. A detailed “how-to?guide that is fully substantiated by clarification of the underlying strategic business issues. By helping the reader gain the proper perspective for continual development, it should create more endurable value than just a passing reference on rapidly changing technology. 3. It is the first book on EC written with a world view by a recognized expert specifically for the business audience in Asia.