Part textbook, part chicken soup for the retail salesperson, Selling Products and Services believes that our frontliners can and will make a difference for their customers, companies and themselves. This is the first of a three-book series written with the intent to acknowledge, encourage and inspire every retail salesperson to sell and sell well.

- Learning Activity: Scenario practices that reinforce the hard and soft skills of retailing

- What if: Think-on-your-feet questions that coach retail ‘street smarts’

- Retailer-in-action: Showcases best-in-class retailers in real-life action

- Observation Checklist: A guideline for jumpstarting daily, successful retailing behaviours

Dr Lynda Wee is a member of the Retail Industry Skills and Training Council as well as the Trainer and Adult Educator (Manpower Skills and Training Council) at the Singapore Workforce Development Agency. She was the Principal Consultant for a nationwide survey to determine the impact of Retail Leadership on Service Quality in Singapore as part of the Go-the-Extra-Mile-for-Service (GEMS) in 2006. Currently, Dr Wee is the Chief Executive Office of Boostrap Pte Ltd, a business management consultancy and training group.

Ms Velisa Leong is a certified Style Coach (Merit) from the Style Coach Institute, UK. She is also a certified Trainer for Certified Service Professionals (CSP) programme. At present, Ms Leong is the Chief Operating Office at Boostrap Pte Ltd.