Unique Features
4The material in each chapter is first strongly rooted in international business theory before moving to a discussion of the related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.
4The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm’s strategy.
4The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.
4The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.
4In-text examples and text-boxes provide in-depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.
4Web links to the more than 200 Asia Pacific companies, organizations and government bodies cited in the text provide users of this text with the opportunity to explore examples in depth.
4International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text.