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About the Authors


 

Hean Tat KEH [郭贤达] (PhD, University of Washington) is the co-author of Services Marketing in Asia: Managing People, Technology, Strategy, also published by Prentice-Hall. Hailing from Malaysia, Dr. Keh has also spent considerable time in Macau, Hong Kong, the USA and Singapore. He has corporate experience with The Wharf (Holdings) Limited, Hong Kong. An award-winning educator, Dr. Keh teaches undergraduate, MBA, MSc and executive development programs at the NUS Business School. His research interests include distribution channels, services marketing, entrepreneurial marketing, and retailing management, and they have been published widely in prestigious academic journals. A regular commentator on marketing and business issues, he has been featured in articles in the Asian Wall Street Journal, the Straits Times (Singapore), Today (Singapore), the New Straits Times (Malaysia), and CEO I.T. magazine, and has also appeared on Channel News Asia. Dr. Keh is a sought-after consultant, speaker and corporate trainer; his recent engagements have been with NOL/APL, Lundbeck, Motorola, Singapore Pools, and the Asian Strategy and Leadership Institute.

 

Jeongwen CHIANG [蒋炯文] (PhD, University of Minnesota) is a Professor of Marketing and Head of the Department of Marketing at the National University of Singapore (NUS). Before joining NUS, Prof. Chiang was a marketing professor at the University of Rochester, Washington University in St. Louis, and the Hong Kong University of Science & Technology. His research interests include competition in the telecommunications industry, database marketing, consumer choice, new product/service development, and customer satisfaction. His research has appeared in Marketing Science, Marketing Letters, Strategic Management Journal, and other premier academic journals in the fields of business and economics. He is a consulting editor for International Journal of Research in Marketing and sits on the editorial board of International Journal of Marketing Education. Professor Chiang has also worked as a consultant for corporations, which include Xerox, Merck Sharp & Dohme (Asia) and HSBC Bank, and has participated in many corporate-sponsored projects with Samsung (Asia), amongst others. He teaches in the NUS Business School’s undergraduate, PhD, EMBA programs, and has extensive executive education training experience with companies such as Xian Janssen, Daimler-Chrysler (China), Ericsson (China), China Telecom, and China Mobile.

 

 

 


 

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Last Updated on 30 October 2006.