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Strategic Asian Marketing: An Essential Guide for Managers
 
The contents of the book are as follows:       
                                                      

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Table of Contents
Chapter 1: The New Asia: Opportunity or Threat | Chapter 8: Product Concept and Design
Chapter 2: Strategic Marketing: Market Driven or Market Driving? | Chapter 9: Services Marketing
Chapter 3: Consumer Analysis | Chapter 10: Brand Management
Chapter 4: Organizational Buyer Analysis | Chapter 11: Pricing Strategy and Practice
Chapter 5: Market Segmentation, Targeting & Positioning | Chapter 12: Integrated Marketing Communications
Chapter 6: Marketing Research & Intelligence | Chapter 13: Marketing Channels
Chapter 7: Competition Analysis | Chapter 14: Sales Force Management
| Chapter 15: Planning, Implementation, and Control

 

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Last Updated on 30 October 2006.