Pearson - Online About the Adaptors

About the Adaptors

	SWEE HOON ANG is an Associate Professor at the NUS Business School, National University of Singapore. She received her Ph.D. from the University of British Columbia. She was a Visiting Professor at the University of California, Berkeley, Helsinki School of Economics and Business Administration, and the China-Europe International Business School. She is also a co-author of Surviving the New Millennium and Principles of Marketing: An Asian Casebook. In addition, she has written numerous articles for journals and conferences, including Journal of Advertising, Marketing Letters, Long Range Planning, Journal of Business Ethics, Psychology & Marketing, and Journal of Cross-Cultural Psychology. Her research and teaching interests are in Asian advertising and consumer behavior. She has consulted for such companies as Glaxo-Wellcome Pharmaceuticals, Johnson & Johnson Medical, Nokia, and PSA Corporation.

	SIEW MENG LEONG is a Professor at the NUS Business School, National University of Singapore. He received his MBA and Ph.D. from the University of Wisconsin, Madison. He is a co-author of Marketing in the New Asia and Strategic Marketing Cases for 21st Century Asia. He has published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Marketing Letters, and other international journals and conference proceedings. His research focuses on consumer behavior, sales management, and marketing research. Professor Leong is editor of the Asian Journal of Marketing, an advisory board member of Behavioral Marketing Abstracts, and an editorial board member of International Journal of Research in Marketing, Academy of Marketing Science Review, and Journal of Marketing Communications. He was an advisory council member of the Association for Consumer Research and now serves on the Academic Standards Council of u21 Pedagogica. He has consulted for such clients as Citibank, DuPont, Philips, and Singapore Pools.

	CHIN TIONG TAN is Provost at the Singapore Management University. He received his Ph.D. from Pennsylvania State University. He has taught at the Helsinki School of Economics and Business Administration and the University of Witwatersrand, and was a Visiting Scholar at the Stanford Business School. He is a co-author of Asia’s Tao of Business and New Asian Emperors. He has published in Journal of Consumer Research, Journal of International Business Studies, Journal of Business and Industrial Marketing, International Marketing Review, European Journal of Marketing, and other international journals and conference proceedings. Professor Tan sits on the boards of several companies and committees of government agencies. He is academic advisor to the Singapore Airlines’Management Development Center, and has consulted for companies like Acer Computer, Altron Group, Inchcape, and Singapore Telecom.

	OLIVER YAU HON-MING is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Faculty of Business at the City University of Hong Kong (CityU). He holds an International Teacher’s Certificate from CESA (now HEC), France, and a Ph.D. degree in marketing from the Management Centre, Bradford University, England. He has held teaching and research positions in four continents, including South America, Australia, Europe and Asia. Before he joined CityU, he was with the Chinese University of Hong Kong, University of Queensland, and the University of Southern Queensland, Australia. He was appointed as a visiting or consulting professor by more than ten major universities in Mainland China, Australia, Taiwan, and England. He has published over 200 articles in refereed international journals and conferences including the Journal of International Business Studies, Journal of International Marketing, Journal of Business Ethics, Journal of Business Research, and the European Journal of Marketing. He has also published more than 30 books in both Chinese and English. Being a renowned consultant in services and marketing research, he has assisted over 50 companies in various countries by conducting surveys and providing consulting and training services. He is now a member of the editorial board for more than 10 international journals. He was the Chairman of the Southeast Asia Region of the Academy of International Business (AIBSEAR) and Honorary President of the Hong Kong Institute of Marketing. Currently, he is the advisor of the Hong Kong Professional Validation Council of Hong Kong Industries, and also an adviser of the Academy of Chinese Marketing.

	LU TAIHONG is a professor, a PhD supervisor of Marketing, a major lecturer of EMBA programs and Director of China Marketing Research Center (CMC) at Sun Yat-sen University in China. He is also an adjunct or visiting professor of Capital University of Economics and Business, Shanghai Normal University, Guangdong University of Foreign Studies, Nanchang University, Chongqing Technology and Business University and Hong Kong Baptist University. He is a member of the appraisal committee of management subject of the China National Natural Science Foundation, and an editor of China’s Journal of Marketing Science (JMS). Professor Lu has been continually recognized by the China State Council for his outstanding contributions. In 2001, he became the first and only Chinese winner of the Kotler Marketing Award-Theory. Professor Lu was awarded the National first Awards for Excellent Works on Humanity and Social Science from the Education Committee of China. Among his distinctions, he has been acclaimed as one of: the Top Ten Professors of Management 2005 in China (wswire.com and World Executive network, 2005), China’s Fifty Influential Figures in Promoting China’s Branding Process (China Brand Value Research Center, 2007), China’s Twenty-five Major Contributors to China’s Marketing Progress (New Marketing, 2004), the Top Ten Influential Figures in China’s Marketing (Marketing China, 2002) and China’s Twenty Leaders in Advertising in the Past Twenty Years (China Advertising, 2001). Professor Lu has so far instructed near one-hundred postgraduates, PhD and MBA marketing students, eight of whom have become professors of marketing. Professor Lu has devoted himself to marketing practices. He has been a member on the Marketing expert advisory board for World Expo 2010 Shanghai China, and a consultant to CCTV in advertising strategies. He served as a consultant or trainer for many well-known companies, including Mototola (China), SHV (China), Honda (China), ICI Paints, Hong Kong Trade Development Council (HKTDC), Hong Kong Productivity Council (HKPC), China Merchants Group (Hong Kong), China Mobile, Haier, TCL, China Southern Airlines, Ping An Insurance, Tsingtao Beer, Midea, Poly Real Estate Group and so on. The major works of Professor Lu include Marketing Management in China (an adapted edition of Kotler/Keller’s Marketing Management, 13th edition), Consumer Behavior (6e, China edition, collaborated with M.R. Solomon), Unscramble the Marketing in China, Chinese Consumer Behavior Report, Multinational Corporation Marketing in China (mainland China and Hong Kong editions), Marketing in China (annual reports) (mainland China;Hong Kong and Taiwan editions) , and An Introduction of Information Culture.

	GEOFFREY DA SILVA is the Course Manager with concurrent appointments to the Division of Marketing and the Division of Retail Management at Temasek Business School, Temasek Polytechnic, Singapore. He currently manages the teaching faculty, curriculum development and program delivery in all areas related to marketing and retailing education at the business school. A graduate of the University of Singapore (1975), Geoffrey completed his post-graduate studies at the National University of Singapore. A Fellow of the UK Chartered Institute of Marketing, he has spent more than 27 years in the field of marketing education having taught numerous cohorts of students in diploma, undergraduate and post-graduate courses. He has consulted widely and taught on marketing management seminars to organizations such as Singapore Telecoms, Singapore Technologies, Inchcape Group, Anglo-French Travel, as well as conducting public sales and marketing seminars to managers in the public and private sectors. He has also held previous visiting teaching assignments at the School of Advertising, Marketing and PR, Queensland University of Technology, Australia as well as the Jyväskylä Polytechnic in Finland.