- Mechanical Vibrations SI Version, 1st Edition

Christopher Lovelock (PhD, Stanford University) is one of the pioneers of services marketing. Based in the United States, he is a frequent visitor to Asia. He consults and gives seminars for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. He is an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course. Dr Lovelock’s distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held appointments at Berkeley, Stanford, and the Sloan
School at MIT, as well as visiting professorships at The University of Queensland in Australia and at both INSEAD and Theseus Institute in France. He obtained a BCom and an MA in economics from the University of Edinburgh, then worked in advertising with the London office of J. Walter Thompson Co. and in corporate planning with Canadian Industries Ltd in Montreal. Later, he obtained an MBA
from Harvard and a PhD from Stanford. Author or coauthor of over 60 articles, more than 100 teaching cases, and 26 books, he serves on the editorial review boards of the International Journal of Service Industry Management, Journal of Service Research, Service Industries Journal, Cornell Hotel and Restaurant Administration
Quarterly, and Marketing Management. He is a recipient of the American Marketing Association’s Award for Career Contributions to the Services Discipline and of a best article award from the Journal of Marketing. Recognized many times for excellence in case writing, he has twice won top honors in the BusinessWeek “European Case of the Year” Award.

Jochen Wirtz (PhD London Business School) is one of the leading authorities in services marketing in Asia. He is an Associate Professor at the National University of Singapore, where he teaches services marketing courses in Executive MBA, MBA and undergraduate programs. He is also the codirector of NUS’s joint Executive MBA program with UCLA. He received his PhD in services marketing from the London Business School, and holds a BA (Hons) in marketing and accounting and a professional certification in banking from Germany. Dr Wirtz’s research focuses on service management and he has published some 50 academic articles in, among others, Harvard Business Review, Journal of Business Research, Journal of Consumer Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Service Research, Managing Service Quality, and Psychology and Marketing. In addition, he has published some 70 conference papers, six books, and some 40 book chapters. He has received six best paper awards, including the “Emerald Literati Club 2003 Award for Excellence” for the most outstanding paper of the year in the International Journal of Service Industry Management. In recognition of his teaching excellence, Dr Wirtz has received six awards for outstanding teaching at NUS Business School, including the prestigious universitywide “Outstanding Educator Award” in 2003. Dr Wirtz has also been active as a management consultant, working with both international consulting firms including Accenture, Arthur D. Little, and KPMG, and major service companies in the areas of strategy, business development and service management across Asia. Originally from Germany, Dr Wirtz moved to Asia in 1992 after studying and working in London for seven years.

Hean Tat Keh (PhD, University of Washington) is an Associate Professor of Marketing at the Guanghua School of Management, Peking University in Beijing, China. Previously, Dr Keh taught at
the National University of Singapore for five years. A Malaysian of Chinese ancestry, he obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle. His corporate experience includes working at the Wharf (Holdings) Limited in Hong Kong. A popular and award-winning
educator, Dr Keh has taught widely in undergraduate, MBA, and executive education programs. His research and teaching interests include marketing channels, services marketing, branding, entrepreneurial marketing, and global marketing. A prolific researcher, his research articles appear regularly in prestigious scholarly and managerial journals, including the European Journal of Operational Research, IEEE Transactions on Engineering Management, Omega, Long Range Planning, Business Horizons, and Entrepreneurship Theory and Practice. Dr Keh is also coauthor of
another book, Strategic Asian Marketing: An Essential Guide for Managers, published by Prentice Hall in 2004. He has been featured in articles in the Asian Wall Street Journal, the Straits Times (Singapore), Today (Singapore), the New Straits Times (Malaysia), and CEO I.T. magazine, and has also appeared on Channel News Asia (Singapore) to discuss marketing issues. Dr Keh has consulted for Lundbeck (Denmark), NOL/APL (Singapore), Motorola, Singapore Pools, the Asian Strategy and Leadership Institute (Malaysia), and Rosauer Supermarkets (USA). He is multilingual, and is fluent in English, Mandarin, Cantonese, Fujianese, and Malay.

Lu Xiongwen (PhD Fudan University) is Professor of Marketing in the School of Management at Fudan University and Honorary Professor at the University of Hong Kong. Recognized as one of the most distinguished marketing academicians in China, Dr Lu has been
elected a Standing Director of the Chinese Marketing Association, Vice Chairman of Shanghai Marketing Association, and Director of the Center for Chinese Marketing Research (cosponsored by the Chinese Marketing Association and Fudan University). He obtained his Bachelor’s, Master’s and PhD degrees in economics at Fudan University. In the United States, he has been a research fellow at the Tuck School of Business, Dartmouth College, as well as a visiting faculty member at the Sloan School of Management, MIT, and Fisher College of Business, the Ohio State University. An award-winning lecturer, Dr Lu teaches extensively in PhD, Executive MBA and MBA programs in courses on Current Development of Marketing Theory, Marketing in Immature Markets, International Marketing and Services Marketing. A dedicated and extraordinary researcher, Dr Lu has successfully chaired numerous research projects funded by the National Natural Science Foundation, the State Ministry of Education of China, and Shanghai Municipal Government. His empirical research of immature markets such as China has explored comparative studies on the nature of markets in developed and developing countries. Dr Lu’s published works include two research books, one textbook, as well as more than two dozen papers in the leading Chinese journals and international conferences. He is the
translator of Dr Lovelock’s original Services Marketing (3rd edition) in China. He has also been prominent as a consultant to local listed enterprises and multinational companies such as Alcatel, MasterCard, Unilever, Emerson Electric, Bao Steel, and Sunbeam.