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Services Marketing in Asia: People, Technology and Strategy, 2nd Edition |
Services Marketing in Asia:
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Authors:
Christopher Lovelock; Jochen Wirtz;
Hean Tat Keh;
Xiongwen Lu |
Authors:
Jochen Wirtz; Christopher Lovelock
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| ISBN 13: | 978-013-127-537-9 | ISBN 13: | 978-981-244-943-6 | ||
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ISBN 10: |
013-127-537-2 |
ISBN 10: |
981-244-943-4 | ||
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© 2007 Pearson Education South Asia Pte Ltd. All Rights Reserved.
Last Updated on 30 October 2006.