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PEARSON Malaysia > New Titles

INTERNATIONAL CORPORATE COMMUNICATION, SECOND EDITION

Author :
 ZULHAMRI ABDULLAH
Copyright Year :
 2008
ISBN-13 :
 9789833927821
ISBN-10 :
 9833927823
No of Pages :
 186 pages
Binding :
 Paper
   
Corporate communication has become a distinctive discipline of strategic management. Specifically, it is at the heart of strategic management. This discipline vigorously contributes to the organisation’s internal and external functions and its strategy development especially in key areas such as stakeholder relations, reputation management, corporate governance, corporate social responsibility and community relations.

This book is written primarily to enrich knowledge of corporate communication management for the following groups of readers:

a)Postgraduate and advanced undergraduate students studying in the fields of corporate communication, public relations, marketing and strategic management.

b)Strategic practitioners such as managers and analyst practising corporate communication, public relations, strategic planning and marketing.

c) Organizational leaders who run and lead units, centres and departments in an international context.

d) Academics and researchers who are interested in the areas of corporate communication, public relations, business strategy, marketing communication, and media studies.
 

Three new chapters are included in this edition, namely; International Internal Communication, International Corporate Advertising and International Public Affairs.

Written with an international perspective, the book covers many case studies and issues related to developing Asian countries.
 

Zulhamri Abdullah is an award-winning researcher currently lecturing at the Department of Communication, Universiti Putra Malaysia. His recent awards include the FUIW Prize for University Research 2007 and 2007 Top Researcher Award (APC) Universiti Putra Malaysia.

He earned a bachelor's degree in Communication (PR) from the National University of Malaysia and a master's degree in Organizational Communication from Universiti Putra Malaysia. He obtained his Doctor of Philosophy in Public Relations from Cardiff University, UK under the supervision of Professor Therry Threadgold.
 
PUBLIC SECTOR ACCOUNTING: MALAYSIAN CONTEXT, THIRD EDITION
 
Author : FATIMAH RAUF ET AL
Copyright Year :2009
ISBN-13: 9789833927715
ISBN-10: 9833927718

 

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