Welcome to the Case Studies Homepage for Marketing Management: An Asian Perspective, 5th Edition. These cases focus on Asian companies and brands and are directly related to Chapters of the Global editions of Marketing Management.

Marketing Management, 13th Edition, by Philip Kotler and Kevin Keller will be translated into over 20 languages and adapted into Asian, Chinese, European, Canadian and Australian editions.

These have been simultaneously developed to launch around the world through an innovative publishing model that brought our authors and editors together in a truly global endeavour.