Welcome to the Companion Website for Marketing Management in China, 1st Edition. The Companion Website contains Instructor’s Resources and Case Studies that focus on Chinese companies and brands and are directly related to various chapters from the Global editions of Marketing Management.

Marketing Management, 13th Edition, by Philip Kotler and Kevin Keller will be translated into over 20 languages and adapted into Asian, Chinese, European, Canadian and Australian editions.

These have been simultaneously developed to launch around the world through an innovative publishing model that brought our authors and editors together in a truly global endeavour.

ISBN 13:
ISBN 10:

9789810679972
9810679971

© 2008 Pearson Education South Asia Pte Ltd. All rights reserved.
Last updated on 1 June 2008.