Chapter 3:
Challenges of Market Research in China
Chapter 7:
Tetra Pak in China
Chapter 10:
Procter & Gamble’s
Tide in China
Chapter 13:
Going Beyond the Product: Haier and
Its “Five-star Service”
Chapter 15:
YUM! Brands Inc – Breakthrough in China
Chapter 17:
Advertising in China - Mistakes made by Multinational Corporations
Chapter 19:
Taobao.net and
Online Shopping in
the Chinese Market
Chapter 22:
Haier: Creating an “Internal Value Chain”