Principles of Economics

For Introductory courses in economics principles, offered in Economics departments.

O’Sullivan Principles of Economics, 1st Edition is an adaptation of O’Sullivan, Economics, 4th Edition.

It is the only economics principles textbook written with the local Singaporean economics student in mind.

It is the only economics principles textbook that helps students understand concepts within the context of familiar Singaporean and Asian examples and vignettes.

In addition, the textbook matches the topics covered in the current Cambridge-Singapore GCE A-Level Economics H1 and H2 Syllabi.

A focus on the 5 key principles of economics - 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes).

• Shows students the logic of economic reasoning and demystifies the tools of economics by returning to these 5 principles repeatedly throughout the text. See Chapter 4, Supply, Demand and Market Equilibrium

Concise and step-by-step explanation of economic principles

• The writers take the assumption that students know very little economics to begin with, and the language and length of text in each chapter is made clear and accessible. See Chapter 19, Aggregate Demand and Aggregate Supply

Unique Features in Principles of Economics, 1st Edition

NEW – Familiar Singaporean and Asian examples and vignettes used throughout the text help readers relate to economic concepts better. No textbook currently provides this level of learning and this book makes use of lively Asian examples which are integrated throughout the text and help bring economic concepts to life in an Asian context. See Chapter 4, Supply, Demand and Market Equilibrium

NEW – Greater use of visual pedagogy further enhances the learning value of the diagrams (especially graphs) in the text. Essential information is presented in the diagrams in boxes so that students need not go back and forth between the text and the diagram. Often the process can be easily understood by following the boxes numbered sequentially. See Chapter 4, Supply, Demand and Market Equilibrium.

© 2008 Pearson Education South Asia Pte Ltd. All rights reserved.
Last updated on 1 March 2008.